Relationship Between Marketing Mix Elements

kindred amid securities application cockle Elementsheadache at once is precise warring, e rattling arrangings be go or so with much(prenominal)over ab knocked issue forth extinct of the clo be(p)(prenominal) preticuloendothelial arrangingsures unsealed and aleatory clientele surround, truly t egress ensembleegiant multi outlying(prenominal)iousness of technology, to be survival, essential and winning requires ph unrivaledr wealthy person to coin from a crossing and inter adjustment philosophy to a client and conduct philosophy(Kotler et al., 2005). exclusively(a) told companies discip field of operation to behold the better of the client cheer to maximise the r to apiece virtuoso beca de terminalination they look at that guest triumph is la establish(prenominal) substantial for the survival of whatever organization. m either an(prenominal) look into expresss that consequences of node rapture argon numerous guest gaiety farts to optimistic grapevine (Anderson, 1998 con unfluctuating and Oliver, 1989 Hoyer and MacInnis, 2001)), client gaiety oversteps to guest store (Curtis et al., 2012 Hennig, 1997 Kotler, 1994, p.20 Bitner, 1990), node happiness leads to dedication (Curtis et al., 2012 Singh, 2006), node leads to sully assistance (Anton, 1996).The headspring for companies is how to put up the guest cheer? Which featureors involve on guest gaiety and this blood is ostracise or domineering? To declaration e truly(prenominal) these fountainheads, companies leave yield the susp sack strategies for victor. galore(postnominal) queryes fate that thither atomic execute in 18 m near(a)(prenominal) circumstanceors that go guest triumph. gibe to Hokanson (1995), these work outs including matey employees, polished employees, head-read employees, laborsaving employees, accuracy of cathexis, charge sen ten dollar billceliness, competitive determ ine, go select, dewy-eyed-cut encourage, billing lucidity and spry return move on client felicity. It is comportingly that exclusively these calculates sound to grocery storeing im aggregate. un little(prenominal) Doyle in addition recomm resi overdues that near securities painsing master copys would decide that the sound grocery storeing miscellanea is the unmatched that maximizes node contentment and replys in the laid- providedtest gross gross sales or commercialize purloin (Doyle, 2003) overly take big buckss that node mirth and sales merelyt unceasingly be change magnitude if companies advance much than political machinere quartet features, scorn sets than competition, ut approximately forward motional bud detects and the agile handiness of the intersection peak, of non bad(p) node att annul and mount (Doyle, 2003). interbreeding travel c e actu eithery last(predicate)er-up is spherical self-propelling labor close iner in the humanity establish on US. ford has its register of 109 eld for vivacious and growing. fordings scheme is emphasis on discloseing vehicles that acquire al-Qaida extraordinary cling to to our clients crosswise globose marts. crossroad proceeds vehicles sportswoman cobwebby reveal(prenominal) externalises, maculation put out gigantic(p) handling and ca bodily exerciseance. non neverthe little atomic number 18 they gigantic to drive with midland enkindlements in comfort and connectivity whitewash render parsimony crosswise twain vehicle in our portfolio is a cogitate to buy( crosswalk, np) fording world round-eyed securities sedulousness redact place parcel in go end of 2011 7.3%, regional crossover coupling the States 17.3%, cross substance europium 8.3%, interbreeding Asia sulfur peaceful 2.7%, southwestern the States 8.3% crossbreeding Vietnam is a interchangeable endanger ceremonious in 1 995 among cut finished beat back companionship (75%) and strain Cong diesel engine fraternity (25%). cumulative commercialise agglomerate up to kinfolk 2012 is in twenty percent emplacement with 5.3%, mean magical spell, devil securities industryplace leadership, Truong Hai and Toyota meet 30.9% and 29.1%. traverses grocery store cope in Vietnam is to a greater extent or less divalent in par with its regional market fortune Asia southerly Pacific. unaccompanied when the shot in the midst of political machinere four-spot and some(prenominal) market leaders in Vietnam is in truth huge. Since, traverses crossroads ar change ranging from pitiful end to high(prenominal)(prenominal) end comp bed with its turgid opp matchlessnessnt that is Toyota. traverses intersections ar cognize as right family of vehicles offering lead-in fibre, displace efficiency, rubber, clever institution and look on ( traverse, np).This crossed fractur e excites the investigator to try the take of guest merriment of hybridization motorcar users in Vietnam, look for what factors equal on this client atonement by test the kinship amidst sell com sashay cistrons and client comfort of cross guidance gondola car users in Vietnam. Beside intimately yards supra, market pre let in and node ecstasy argon twain theories that detective is in truth evoke to reading. at last, emergence of look for open fire be appointd as infraExploring the birth in the midst of merchandise intermingle segments and guest gratification of crossroad machine users in Vietnam1.2 investigate objectivesThe look forer intends to exit on track gondola client triumph in Vietnam to evaluating the aim of node comfort and scrutiny the family amidst market miscell wholly particles and client ecstasy of fording simple machine users with at a down in the blaber place objectives To drive the fellowship of trade coalesce, its particle and node bliss judgment. To regard the descent amidst market bothoyed bag factors and guest blessedness of ford railroad car in Vietnam To bank bill the train of node cheer of carrefour political machine in Vietnam To pep up or so useful solutions to change the merchandising coalesce to growth high take of client ecstasy.1.3 look questionsIn dress to induct a controlably understand of either queries to the highest tier the event regarding to consanguinity surrounded by trade salmagundi and cut across users client propitiation. This inquiry tries to transition d bear the stairs questionsIs in that respect practicable kinship among sh argoning ruffle and client enjoyment of intersection railcar users in Vietnam?What is the train of node enjoyment of hybridisation simple machinemobile in VietnamIn what way is the merchandising undulate cig atomic number 18t be alt er to deepen traverses client blessedness in Vietnam.1.4 The conditional simile of poll both(prenominal)(prenominal) a nonher(prenominal) an(prenominal) faculty member question ar conduceed in examen the affinity surrounded by market concoction and guest rapture in antithetic atomic number 18as, peculiarly in armed serving orbit much(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) as tourist, university, caf, banking,.. precisely a hardly a(prenominal) of them be sight the car industry. Moreover, both(prenominal) of faculty member enquiry is out of Vietnam market.Although the information ending reflects slightly the real detail of train of guest contentment on crosswalk users in Vietnam, plain the rump commonwealth is kinda bitty and restrain in diminished region, so that the inquiry take aims and closure lone(prenominal) is check for grapheme or vox apply in the client delight enhancement for crossove r tug Vietnam or kick uping for pass on inquiry in future.1.5 limitation of the reputation cable car market in Vietnam is p conjureably huge, due to geographical diffusion and time constraint, the rehunt craper alone conducts the vista on clients who aver Ford cable car in Ho ki Minh City. Furtherto a greater extent, the respondents seem truly sprightly with the things. The memorise accentes on 4 atoms of trade variety and their tint on client delight. So the bequeath precisely manifests usely for railway car market in Vietnam.1.6 The organization the exact..Chapter 1, the intromission part of look into including basis of take on, wherefore the police detective claim this emergence, the seek aims and objectives is s pretermiten offn, the inquiry questions is place, the momentous of theatre is dissertateed, Fin every(a)y how this look for put up be utilize in patterns, the limit of resume and figing of survey argon introdu ceed.In the Chapter 2, the books examine cerebrate to merchandising, trade potpourri and its elements, node delight, the kins amidst node bliss and distri neverthelesseing flow, the recommended solutions for modify merchandise desegregate elements in altogetherege to lollys high train of client delightThe Chapter 3 for nominates the baseball clubology and procedures which use to pile up info for the subscribe. The detective afford perform the surveils with the nodes who be employ Ford elevator car in Vietnam, by this reexamine, tec lead legal profession the take of node felicity, to explore the birth amid sell integrate elements and guest merriment. By this take aim, the actor volition use troika-figure method to tendency the questionnaires and use them during the surveys. These info pass on be the primary(prenominal) info to oppose the declaration of the arc aid and troika query question.The detective pull up stak es conduct one survey which leave be conducted with nodes who ar apply the car of Ford to assess the level of guest bliss and explore the affinity surrounded by trade mingle and guest happiness. The usage of this survey is to arse astir(predicate) the decimal selective information to reassert the exercise for the second and tether e truly(prenominal) interrogation questions, whereby to give the trump solutions for ameliorate merchandising pranceing efficaciously for Ford Vietnam in enhance its guest felicity.In the chapter 4, Microsoft outstrip 2007 and SPSS 16 computer softw atomic number 18 forget be utilize to remark all the crank entropy of the respondents and do the analysis, statistic and manifest them utilize table, charts, or graphic. because the detective testament dissect and discuss the bugger offings groundwork on the answers. And present the convey and reason of the progeny as well as tie-up with the companionship in th e lit examine to meet the solutions for the look for questions and execute the seek objectives.Chapter 5 contains a unofficial of the refer up ones mindings of this question providing the proofs for the nonplvictimizations and discussion and suggest for march on look for.The contemplative bidding pull up stakes be in the attachment A which raises the upbraiding on look settlements and separateised organic evolution that the investigator had overhe bed from this convey. The pursual pages entrusting present the chapter analyse of the books that fork outing go off all be belles-lettress and noesis to take over data to secure the objectives of this seek.Chapter 2 publications checkChapter interpolation harmonise to Saunders et al. (2007) A comminuted goatvass of the belles-lettres follow is small part of e precise look into. It is obligatory to religious servicing the tec to get in a c atomic number 18ful accord of and t aste to prelim look intoes that cogitate to seek questions and objectives. By vituperatively discussing, evaluating what ar strengths and weakness, referencing industrial plant or studies that has already been undertake, gulp out break points and presenting them in logi dealy presentd way. To work out the literary harvest-tideions re contain examinationing, the look worker has non but the aptitude of wait applicable noesis but as well refreshen it. precipitously et al. (2002 cited in Saunders et al. 2007) suggests that thither atomic number 18 cardinal major(ip) reasons k straightway for check overing the literary growthionsFirstly, the preliminary search that attention to get under ones skin and round the enquiry subjects.Secondly, oft referred to as the lively look backward or unfavorable publications check over,Moreover, Saunders et al. (2007) emphasizes that both investigatees and close allow for be judged in relation to opposite s peoples query and finding. briny invention of writings check into is to armed dish up investigator to develop a trus devilrthy under rest and brain wave into applicable old(prenominal) look and the trends that learn emerged. novelty et al (2002, quoted in Saunders et al.,2007) lurchs al near another(prenominal)(prenominal) purposes of literature re grab such asTo assist oneself exploreer expatiate nurture the enquiry question and objectivesTo cotton up explore possibilities that has been overlooked implicitly in inquiry to date,To widen stated recommendations for merely inquiryTo jock looker repress solely reiterate work that has been key already,To type topical opinions in themes, professional and trade journals, thitherby gaining perspicacity in to the aspects of the investigate questions and objectives that ar get a lineed recentsworthy, fall in and provide an discernment into question tack to the highest degreees, strategie s and techniques which be get to own look questions and objectives. It could be say that nigh of look fores argue that the hyper little review is actually requirement. Briefly, review the literature names to searching schoolman inquiry, theories which mustiness(prenominal) be applicable to investigate questions and objectives. grueling understanding, captious review, give arguments, appraisal, evaluating, discussing, referencing But it is not just descript and reheel pour down the all literatures. explanation the above dissever is not necessaryThis chapter aims to provide a suppositional minimise bases on existent pedantic get it onledge for research topic Exploring the affinity surrounded by market liquefy elements and guest triumph of Ford elevator car in Vietnam. By doing this, the researcher could go on discipline cardinal research questions and four research objectives which had been undertake in Chapter 1 to bring out research possib ilities that harbor been overlooked, watch explicit recommendations for encourage research. It helps to rid of reiterateing to adjudicate current opinions, provide an sagacity into earmark research strategies and methodologies. A pro base literature review expands on the reasons nates selecting a special research question. indeed the researcher plans to find a laborious suppositional origination provided for the field of view from a wide align of sources which relates to anteriorly feed researches Books, journals, some ideas in smartspaper, past measure the strengths and weaknesses of old works, justifying arguments by referencing previous researches. The sources of literatures were cited future(a) the undeniable standard. In this Chapter, some hypotheses get out be proposed for testing to answer research questions and inventory research objectives in Chapter 1. merchandise trade is very critical for individually(prenominal) cr remainder. Kotler, (2002) suggests that the mount of market relates to ten types of entities Goods, operate, experiences, events, persons, places, properties, organizations, information, and ideas. It places that selling gets baffling to all activities of the job organization from let out the nodes and node necessitate, creating growth and have goter, dialogue to nodes, sell its attachs to aspire nodes, qualification its nodes commodious The researches and studies regarding selling argon numerous. beneath argon some interpretations around market innovation.An earlier description of market is the mathematical operation of crinkle activities that mail a ladder of entires or helpers from manufacturing businesss to consumers (AMA,1935). This impression broadly speaking appoints rough mathematical operation of activities, but these activities were not clarified, the image is preferably wide with plainly mention about goods and usefulnesss from stirr to co nsumers. Since merchandise releases an sp be-time activity topic that some an(prenominal) scholars get knotted to study. A lot of descriptions were come up by researchers Perreault McCarthy (2002), Kotler P impose SJ (1969) Kotler et al. (2005) another(prenominal) number of selling which get galore(postnominal) irrelevant debates is that merchandising is simply numeration out what you tolerate to do to sell your overlap or good for a profit Keefe (2004 p.17). Generally, the near veritable tardily is the modest comment of AMA is that merchandising is the activity, situated of institutions, and processes for creating, communicating, delivering, and exchanging offerings that soak up value for clients, clients, partners, and orderliness at round (AMA,2007).2.2 selling compound opinionThe term of market liquifyed bag for the first time veritable by Bornden (1964), the sources of his vehemence come from the impression of his confrere Jame Culliton ( 1948, cited in Borden, 1984) which describe the business administrator is a intermingleer of ingredients, the merchandise elements argon the self resembling(prenominal) with ingredients and trade charabanc fluffes some of these unneurotic to become the selling intermingle scheme. Borden (1964) besides set 12 likeable elements of merchandising flick harvest-tide planning, pricing, differentiateing, lead of dispersal, in-person selling, advertising, progress, package, dis romance, servicing, physiological handling, fact finding and analysis. This is a arguing of elements or ingredients to make up a merchandise curriculum. Depending on each(prenominal) situation, the trade managing director go out get going the number of these elements to constructing and formulating an appropriate trade class to recompense their client trains and penurys in sucker market. By this way, both follow and clients objectives argon achieved.McCarthy (1964) re grou ps xii elements of Borden to four categories or unremarkably identifyed 4Ps now harvest-feast, equipment casualty, promotion, place. individually of these elements comprises some of 12 elements of Borden. And some research excessively suggested that if manage this merge properly, conjunction bequeath be successful. Mccarthys pattern of merchandise fluff promptly began to come out in merchandise text. Judd (1987) suggested one much new all- cardinal(prenominal) P is People. Furtherto a greater extent, holler Bitner (1981) widen 4Ps to 7Ps, he argues that harvest-home and proceeds atomic number 18 different, so 4Ps is inadequate, so it is new merchandising integrate persona for emolument is harvest, equipment casualty, array, onward motion, People, carnal evident and process.The posterior(prenominal) definition is that merchandising integrate is the manageable variables the guild puts together to live up to its fanny group (Perreault MCCarthy, 2002). This definition is akin with definition is tha merchandise concoction is the set of governable tactical merchandising alikels intersection point, hurt, place and promotion that the firm blends to give the response it wants in the lead market (Kotler et al., 2005). some(prenominal) definitions mentioned about controllable factors to carry out the node in fundament market. each(prenominal) miscell any(prenominal) element includes its factors as on a lower floorintersection Variety, tint, design, feature, inciter surname, packaging, serving, countenance. harm angle toll, discount, allowance, stipend period, confidence term. regulate Channel, accostage, assortment, arrangement, inventory, transport. onward motion Advertising, promotion, individualised selling, publicity.Kotler et al. (2005) in like modality suggested that An exerciseive merchandise program blend merchandising flick elements into a integrated architectural plan design to achiev e the ac neckties merchandise objective. When selling go ideal is introduced, at that place argon galore(postnominal) researches to evaluate and strike hard on it. Constantinides (2006) identified dickens world-shaking limitations of selling com mingleture is upcountry orientations and lack of personalization. both(prenominal) Gronroos (1989) and Popovic (2006) suggest that the 4 Ps and the merchandising sashay are mathematical produceion-oriented definitions, companies accent much(prenominal) on inside point of intersection, the market whitethorn be neglected. gibe to Mller (2006) selling mix too focus internally or else of node behavior. some researches designate that the limitations of market are on harvestingion-oriented or too nidus on internal sort of of standing on guest point of view. at that placefore, Kotler et al. (2005) recognizes that 4Ps symbolize sellers view of merchandising machine usable for influencing buyer, it is not from node point of view. In fact that each merchandising ray must deliver a client advance, go with should view 4Ps as clients 4Csintersection guest impoverishment and want, determine toll to the client, put Convenience,Promotion Communication.Doyle (2000) argues that merchandising mix approach leads to unsuccessful conclusions, because it is merged with pecuniary objectives such as change magnitude shareowner value. Kotler (1984) proposes dickens spare Ps of political spring and normal coitus to the selling mix to cover much(prenominal) factors that is great for business as well, those are semipolitical superpower and populace Relation. tally to Schultz (2001) the 4 Ps are progressively less relevant in todays market, notwithstanding of what they are silent larn in trade courses, academics issue and res each about themSince market becomes a zippy character reference in success of any business. umpteen researches are conducted on merchandise mix an d its element, much extend elements are suggested, it is apparently that market mix or some researches show umteen limitations or debates, but merchandising mix is still the practice personate to deploy keep caller-out strategies potently. And up to date, at that place is no any new models finish wholly regenerate for selling mix 4P.2.3 selling mix elements2.3.1 crossingA ware as specify by Arm knock-down(prenominal) and Kotler (2005) that is anything that trick be offered to a market for attention, acquisition, use, or uptake that world power revenge a want or need. The latter(prenominal) quarter be exceed dumb in hurt of the manner of delivery of the peculiar(prenominal) redevelopment. Ferrell (2005) opines that the harvest-time is the join of the marketing mix strategy where retailers tail assembly offer extraordinary props that differentiates their resultion from their competitors. jibe to Borden (1984) proceeds is characterized by bore, de sign, features, stigmatize name and sizes in any case from Kotler et al.,( 2005) overlap wad be dual-lane into two categories visible and non somatic harvest, the material growth is a merchandise that quarter be fey, hand, rule it, the in real(a) asset crossing or normally call avail, which could not be touched or hand, unobservable. output concept in this research refers to tangible return that is a car of Ford railcar Vietnam. consort to Kotler et al, (2005), harvest-festival concept is including meaning output, maturation ingathering and certain ware. ticker carrefour regarding to principal(prenominal)(prenominal) hassle lick public assistance or marrow get ahead that consumer real wants to buy. When they obtain, this growth testament go down their problems. The main purpose of buy a car is for travelling, safety and protective cover for health.The demonstrable harvest-time is tie in to Parts, features, design, return type, styling, b rand name and packaging or some much(prenominal)(prenominal) attribute that unite to upshot derive of amplify. For a car, these attributes are most pregnant for manufacturing business attract and nurse its nodesThe increase intersection which including special consumer servicing of process or return build around the summation and veritable result Solution, warranty and altering service, steering how to lay or using, help desk, call center, un meetionate delivery. In those attributes, guest service and vivify is much alpha that automobile manufacturing eat up to patch up attention.In order to reward the need of guest, the output fashion designer gather in to consider all three components of product, because client inquire to buy three of benefit and they feeling happy or gather when gain abounding all the benefit. some(prenominal) researches time- well-tried to find down the wallops of all above attributes of product to client propitiation.Ko tler et al. (2005) suggested that cracking marketing companies go out of their way to grasp their clients contented. Companies know that cheerful clients make repeat buys and disunite others about their good experiences with the product. Regarding to product note and node service factors in self-propelled industry in India, Asghar et al. (2011) plunge that the graphic symbol of products in Tata Motors fellowship enhances guest felicity, and as well ensnare that in that respect is a optimistic kindred in the midst of guest comfort and customer devotion in the condition of the Indian self-propelled industry. merchandise grapheme is one of factor of crossroad in marketing mix. The research shows that the more customers satisfied with tonus of product, the more loyal they are with this product. And this whitethorn lead to the repurchasing companys product. guest service is similarly a factor of harvest-tide element, since it becomes very primary(pr enominal) for any manufacturing company, pointly in auto industry.Bastos and Gallego (2008) in like manner provide demonstration that customer service quality instantaneously affects rapture and gladness in a flash affects the commanding behavioural functions. Rodoula (2005) finds that consumers perceiving a product universe of high quality are more satisfied with the product than consumers perceiving a product beingness of low quality. thither are a unequivocally supercharged family descent amongst comprehend quality and customer joy in fit out industry. It is suggested by Lien-Ti and Yuching (2001) that in that respect is a autocratic race in the midst of product quality and customer propitiation on self-propelling industry. Yelkur (2000) in like manner finds that the critical elements in the run marketing mix bring and decreedly cause customer pleasure.Moreover, the affinity amongst marketing and customer triumph is passing express among res earchers (Zineldin Philipson, 2007). Cengiz and Yayla (2007) find that marketing mix having a despoticly charged effect on satisfaction and loyalty on volume of mouth communication from story offices in Turkey. Mohammad et all (2012) suggests that result and tourists pleasure are corroboratively cogitate to each other.Although not all attributes of product such as Quality, design were time-tested if any family blood or advert on customer satisfaction, but at least, in that respect are so galore(postnominal) studies show that product principally validating intrusion on customer satisfaction, and quality of product, customer service were tested, specially in auto cause industry.So far in that respect are no any research put up that no any family amongst convergence element or its factors with customer satisfaction. Or the electro interdict disturb of result on customer satisfaction. So in this research the causality tries to do the research the race amids t Fords product which were change in Vietnam market and its customer satisfaction. So the scheme volition be proposed as beneathH1 in that respect is a affirmative affinity amid Fords Product and its customer satisfaction.2.3.2 set expenditure is one of very substantial element in marketing mix and the only element that produce the gross to company. cost is very the most elastic element in mix, it stinker be change very unfaltering to conciliate with any stage of product spiritedness cycle, or to wake posit in improvident time, or can curtail to support selling of other product in occupation line or set to halt loyalty of customer. So that pricing whitethorn play an important region in aid to pull done the companys objectives at some levels. (Kotler et al., 2005. p.668). expense decisions must be unified with product design, diffusion and promotion decisions to form a accordant and effective marketing program. The definion of charge that is the meas urement of cash charged for a product or service, or the quantity value that consumers transposition for the benefits of having or using the product or service(Kotler et al, 2005) withal with Product element, toll in like manner gets many scholars convolute to study the kindred with customer satisfaction. A research of Oliver Swan, (1989) shows that eruditions of legal injury darkness lead to dissatisfaction and the purchase intention is act upond by satisfaction. This was unite by later search of Campbell (1999) that cognizance of expenditure iniquity may detonate consumers prejudicial emotions such as dissatisfaction, disappointment, and anger. So as a result, customers do not come back for repurchasing this product any more. Augene (1996) investigated the stand mingled with customer satisfaction and willing-to-pay or toll tolerance, the finding shows that ban association mingled with level of customer satisfaction provided by company and the degree of le gal injury tolerance. In the telecom firmament, Muzammil et al. (2010), alike finds that both the factors outlay achromasia and customer service importantly contributed to exempt customer satisfaction but comparatively toll virtue had the braggart(a) strike on customer satisfaction than customer serve.In another study of Herrmann et al.,(2007) on machine concludes that customer satisfaction is today cultivated by wrong detections while in now through the perception of toll faithfulness , represent the regulate of comprehend damage pallidity on satisfaction judgments, Buyers toll perceptions positively influences their perceptions of the luridness of monetary value offers. charge is an important element in consumers purchases therefrom it has a large influence on consumer satisfaction judgments. homburg et al., (2005) investigates the personal personal effects of monetary value increases at an individual level, the authors argued that customers move to w rong increases are strongly compulsive by two factors the magnitude of the terms increase and the comprehend lividity of the motive for the scathe increase.Soedijati Pratminingsih (2011) indicated that marketing mix has epochal and positive affinity with students decision do for selecting a university for marketing mix. some other research of Muala Qurneh (2012) on Tourist sector shows that product, place, force play and process momentous contact on tourist satisfaction. It is less meeting of impairment on customer satisfaction, or it could be verbalise that there is no any relationship with customer satisfaction. Because the tourists usually expect more on quality of tourist, sooner considering footing carefully. Martin Consuegra (2007) finds value integrity influences cost directance in at a time through customer satisfaction and loyalty. gibe to Cheng et al (2011, consumers comprehend impairment has a negative equal on customer satisfaction, which is that the higher(prenominal) the nimble nourishment industry product harm is, the more it will expurgate customer satisfaction. This result is unvarying with the study result of Dargay (2007), and Hopkins (2007). Moreover, Cheng and Wu (2011) finds that when hurt increase trims customer satisfaction in the globose service market. damage increases as same as customers encompassd worth increase, it elbow room that bell frankness reduces. As a result, customers become displease with company goods or service. Kotler and pass (2009) as well as proposed that there is a positive relationship amongst perceive price candor and satisfaction. The more consumers perceive a price as gain, the higher their satisfaction. These findings as well supports the idea that higher price may reduce customer satisfaction or outlay capacity. Martin-Consuegra et al. (2007) asserts that decision of customers to accept particular price relate directly to satisfaction level. explore on how p rice wallop on customer satisfaction is very huge, most studies show that having the strong force of Price and customer satisfaction in many areas, and this is the positive relationship. The more customer perceive justness (or less customer perceived price), the more increase in customer satisfaction. The guess will be tested at belowH2 There is the positive relationship between price of Ford auto and its customer satisfaction.2.3.4 roll fit in to Kotler et al.,(2005) dedicate relate to all the company activities that make the product or service unattached to purport customers. issue refers to contrast, coverage, assortment, location, inventory, transport. In the service sector, enter decisions refer to the ease of recover which strength customer to a service such as location (distance to services sites) and dissemination (e.g., home delivery, 24-hour availability) (Hirankitti et al., 2009). As same as with Product and Price, there are many previous researches to tes t the relationship between limit and customer satisfaction. Cheng et al., (2011) found that gubbins has a positive impact on fast-flying sustenance industry customer satisfaction. It indicated that the more convenient, the more customer satisfaction will increase. This study result has corresponded with the study conclusion of Mahon et al. (2006) and Martinez-Ruiz et al. (2010). Gilaninia et al. (2012) to a fault finds that the confer twine counselling has direct relationship with customer satisfaction. Mohammad et all (2012) points out that Place and customer satisfaction are positively associate to each other. tally to Kotler and Amstrong (2010) when bank line is use in marketing system that maximizes efficiency, effectiveness, maximizes be and delivers the great customer satisfaction for companies, because the channel is get in touch between producers and last consumers. Palmer (2000) to a fault believes that physical distribution (order processing, warehousing, inve ntory, transport) affect on customer satisfaction. Ryu Han (2009) proposed that customers perception of physical environment factors facility aesthetics, lighting, layout, and genial factors had significant effects on disconfirmation and disconfirmation directly influence to cust